Country image is still relevant in the era of micro multinationals
Casa Revistas Revista International Journal Business & Marketing

Country image is still relevant in the era of micro multinationals

Country image is still relevant in the era of micro multinationals

Sergio Garrido Moraes, Vivian Iara Strehlau

RESUMO

Entrevista com George Balabanis por Vivian Strehlau (PPGA and MPCC / ESPM) e Sergio Garrido Moraes (Associate Editor – IJBMKT) realizada em 11 de junho de 2019, durante a 16a Conferencia International da SGBED (Society for Global Business and Economic Development) hospedada pela ESPM, São Paulo, Brasil.

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